About Shine

Contemporary fashion & design store in Nelson, New Zealand.

I had always dreamt of self-employment in a world of art, jewellery, and fashion. After finding a small retail space on Bridge Street in one of Nelson’s oldest buildings, Shine was born in 2001.

Shine featured a collection of New Zealand jewellery, accessories and art. Over the years Shine out grew our small store and the move was made to our larger premise at 253 Hardy Street, where we remain today.

My love of fashion has culminated in Shine now representing a beautiful collection of leading New Zealand and international fashion designers. I focus on brands that offer quality, consciously made and compelling collections.

My passion is helping customers find their style. Through visiting the store, following online and attending our fashion shows we have connected with many people from our community and around the world. I can proudly say we have built relationships that will last a lifetime.

Jo Menary x

Jo & Tess

Shine continues to grow, in recent times my niece, Tess, has joined Shine to focus on our digital marketing. Together we aim to bring you the best shopping experience at Shine.

Shine in the Community

An important part of Shine is to shine a little light in our community. Shine has been proud to be part of, and host shows, for a number of fundraisers through the years.

See some of our favourite fashion show moments here