Mild Red is a premium New Zealand made fashion label, based in Dunedin. Founded by Donna Tulloch in 1995, originally as an avant-garde knitwear label. Today the label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance style. With premium quality material combinations, sculptural yet timeless styles that are designed to last and combine with past and future collections.
All garments and accessories are proudly made in New Zealand.